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This section can highlight a specific lawn control program, which you offer, a specific targeted service, a description of how you protect yards and lawns, or any narrative that informs and engages potential lawn control customers. Be sure to write to your audience. Most of the visitors to this page will be homeowners looking for a trustworthy solution to their lawn and yard problems. If they have a specific need, a section that talks directly about that need (with a photo to the right) will quickly catch their attention. Other readers will simply move to the next section if they're not interested. If your reader has a general need, he or she will be looking to see "how" you do lawn control and may read a targeted section even though that service is not needed.